Since more users are now using mobile devices to browse the Internet. The mobile browsing experiences is given emphasis by IT professionals and mobile development experts. Designing and developing for mobile platforms has to have a different approach as the device’s screen size varies. Therefore, it is unlike the user experiences created for desktops.
The landing pages for mobile pages needs to be customized for every screen size and different browser i.e. making your desktop version responsive. Going responsive provides you with a web solution that is optimal for viewing across multiple browsers and devices. So how do you really please your mobile users?
The catch is that the screen size, device type and context can totally affect the user experience on the website and what they wish to do on the platform. Web development experts say that mobile users are not buying the same products or services on the mobile as they may be buying while browsing on the desktop. Desktop is still considered as a better channel to expect conversions than the mobile devices like the tablets or the smart phones.
Customers and users are more comfortable buying on the desktop of course because the view is bigger and thus the customer feels surer while viewing on a big screen. Whereas in a small mobile screen, the view may be small and they may affect the buyer’s psychology to make a decision. But this hugely depends on the kind of business and the mobile experience.
From our analytics report, we have understood that customer and users tend to research on the mobile site while on the go and finally make the purchase from the desktop. Mobile payments are also one of the reasons for such transactions as many users consider making transactions safer from a desktop device than a mobile device.
When your customers are browsing your website on the desktop, they have a larger screen and thus, more features can be accommodated with importance to each element meeting the visual hierarchy. As a team of web development experts, we understand that customers and users first need to gather the information and check the same on the other platforms if available elsewhere. While this process, the mobile device comes handy! So while you are creating a mobile landing page as responsive, you need to ensure that it is easy for your customer to be able to make a call from that page itself. This way, you can have the opportunity to convert the customer from the mobile site itself.
Once you are done making the mobile landing page responsive, you need to know whether you need the call buttons, if you don’t then you know of the primary goal for conversion. You can generate and reach out to your leads with the help of form. Using drop down menus and selection from the fields can result in reduced typing and thus the leads can get away with the tedious process of typing. Users are not very fond of typing while browsing on the mobile phone, so they might take a step back to finally take the call!
It is all about reducing the friction and the time taken to fill those forms. It is important that you cut on the form fields for the mobile version according to the mobile development specialists.
It is not still possible that users have strong and fast internet connection at all times, this depends on many factors like location, device and service provider. This is one aspect the web developers need to keep in mind while building mobile responsive landing pages. This is specifically in the case of mobile devices, because here the signal strength can keep varying.
Moreover, mobile users have slower attention spans and slower internet connections make the whole experience even more frustrating. When you think that it is not necessary to optimize your mobile website, then you may be going wrong. It is equally important because then your mobile users might just be really frustrated after using your site. A study highlights that more than 43% of users are unlikely to return to a slow loading landing page or website.
If you are looking to convert your clients through your mobile platforms, you need to go responsive first. For this reason, you need to follow the good practices of building the mobile landing pages.
Here, at Helios, we ensure that your end users and customers are not disappointed at any level while on your website – desktop, tablet or mobile phone. Give us a call, we shall test your website to know whether it is following the good practices of mobile landing pages and has the ability to please your customers!
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