Technology is constantly evolving with time and it is revolutionizing the way we do everything, from communication to shopping to running a business; just everything. The ecommerce is one such domain that has witnessed the disruptive impacts of cutting edge technologies time and again; here are five such groundbreaking technologies:
This technology has redefined ecommerce more than ever. Brands can connect and engage consumers everywhere via a dedicated ecommerce mobile app. They can enhance customer experience with personalized offers and contextualized messages. However, mobile still portrays the potential to grow in at least two manners – form and functionality. In near future, smartphones and tablets will make way for mobile devices of various shapes including smartwatches, Google Glass, etc. Watch out for the new disruptive trends brought along by these devices!
See Also : 5 New Trends in Mobile Computing
A QR code is a printed code that can be described as a paper-based hyperlink that connects physical tangible world to the digital domain. The scan can trigger a wide range of actions including directing your customer to the landing page of your ecommerce site, sending an email, download contact details, social sharing and many more. As QR codes are encrypted, you can capitalize on the mystery element attached to it and make more people scan it and land at your web shop.
Augmented Reality (AR) blurs the line between the real world and the virtual world; you can use this technology as a significant component of your ecommerce website in such a way that it resonates with your customers. Our team of ecommerce development experts has recently created an AR-feature integrated ecommerce app. With AR you can provide in-store shopping experiences to your customers, irrespective of their location. Your customer would be able to superimpose 3D objects in various spaces and envision the products in real time using smartphone apps. This technology enables you to deliver value to undecided shoppers and boost your ecommerce sales.
The rapid growth of the ecommerce industry can be attributed to the availability of data that has created opportunities for businesses to utilize the past performances and trends to enhance customer satisfaction through better products and services. They have turned to Big Data Analytics for evaluating strategies for campaign and customer segment targeting, especially during the ecommerce holiday rush. Here are some of the ways in companies use Big Data to provide a personalized shopping experience to customers:
See Also : How to Determine which Database is Best for Your Web App?
Artificial Intelligence is playing a game-changing role in the ecommerce industry; few instances are mentioned below:
In this fast-paced world, you can stay ahead of competition by embracing innovative technologies and being a professional ecommerce development agency, we have always enabled our clients to get competitive advantage by creating differentiation.
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