The Helios Blogs

Bridging the Cultural & Communication Gap

While there are so many factors that decide the fate of your online business, one of the most essential is the structure of navigation on your online website. How your web users are finding their way to their ultimate goal – which is product information and purchase convenience – is of great importance when it comes to creating a positive impact on prospect customers. When all available navigational methods are changing every day, here are a few that you can consider to make huge difference to your business efforts.


Bring clarity and precision

It is of no use if the purpose for which you have built the website is not fulfilled and it doesn’t appeal to the target results  Navigation of any website is more like road signs indicating clearly where exactly to find your ultimate destination. Directions the navigation takes the users to should be specific and can be reached within not more than 2-3 clicks because anything in excess might repel your business prospects.

Avoid redundancy and exaggeration

What users are looking for is genuine information about what the products are and their relevant benefits. Don’t condemn them to severe time consumption since all you got at the most is 8-10 seconds before they possibly change their mind and switch to something faster and easier. be straight to the point, direct and show them exactly what they need in its actual details.

Ensure consistency and flow

Users usually never come to amuse themselves by taking a small travel through your website; the business websites are meant to make a strong connection with the help of ushering them to the right direction without giving any hint of distracting them to irrelevant zones of no interest. Fix the navigation bar in one spot – on top left, middle or dynamic – and frame it with similar style and colors and maintain its flow through all the web pages or else it may annoy them to the point of business loss.

Capture the real interest of customers

If you think you can invite your customers to main attractions of the site, you succeed in this by aiming at putting most remarkable features on the main home page. This is done to ensure that first-time visitors can land where they want to be in the first place without wandering here and there in confusion.

Use the specific phrases to enhance their understanding

Define the different sections of the website with appropriate names and specific phrases that coincide with its exact meaning and shed clear light on what it is for. However, skip adding more details since you have not more than a few good seconds to inform the shoppers of the important details and capture all of their attention. More you include in key navigation, higher are the chances for users to get confused and stray to other optional websites.

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