WhatsApp is a multi-data format instant messaging application that allows users to start conversation with other people and groups through internet. The messages can be sent in the form of a video, image, audio or texts. These instant messaging applications help save money on interactions as it is cheaper than the usual text message. WhatsApp has around 450 million users globally, with about million new accounts created every month. WhatsApp is well-known for its use in business a direct marketing tool, and with WhatApp web, it has become even bigger. Businesses can connect directly to their customers, promote their products and services and can create healthy business relations with them.
Ways WhatsApp can help in business:
With millions already using this platform for interactions, it won’t be difficult for any business to engage their customers through this instant messaging app which can even be accessed through web now. Integrating WhatsApp in a marketing strategy allows the businesses to respond to all the queries from the loyal customers in real-time. With the increasing number of Smartphone users, the business owners have the opportunity to connect with the target customers and generate maximum leads for the business.
Outstanding Marketing Tool:
WhatsApp Web can help advertise products and services, communicate with the customers, announce new offers and ensure sales. With this application, a number of small and medium sized businesses can considerably improve their customer experience and enhance their client base. Moreover, with this app, the business owners can provide their customers quick services according to their requirements and achieve complete customer satisfaction.
This App can also be internally used in the enterprises to create group conversations around different project teams to broadcast company’s important updates and announcements. it also allows to manage communications with the cross border project team.
Today, this fast growing instant messaging app has acquired popularity and is used by large number of business for their marketing strategy.