Consumer demands on brands and businesses are increasing more than ever as technology is becoming more evolved and advanced. The most important point to note, however, is how innovations are interlinked and how they are connecting us to more services. For instance, last year we saw the augmented reality and virtual reality emerge through games like Pokémon Go and products like Oculus Rift respectively. Today, many businesses, especially in retail, healthcare and gaming industries, are already using these technologies for differentiating their service offerings and gaining competitive advantage.
Virtual presence is imperative
In the current age of tech advancements businesses are privileged to remain connected across a wide range of platforms and are being able to offer services via variety of mediums. This advantage, however, comes with a cost in the form of demand from their consumers in terms of access and efficiency. Furthermore, it creates demand on their IT infrastructure which businesses find quite challenging to meet, to such an extent that despite the risk of losing customers and money they cannot afford to remain connected or stay online all the time. Research by Ponemon Institute reveals that the average cost of downtime in the year 2016 was 9000 dollars per minute and this figure takes into account the cost to major corporations.
Cloud comes to the rescue
The beauty of technology’s evolution is that while it creates a problem, it does create a solution as well. The best way for companies to mitigate the risk of downtime and stay connected is through cloud servers. Earlier only big businesses were using load balancing but today it’s a much more feasible option for businesses regardless of their size. Load balancing, basically, enables a business to distribute specific IT services across different servers so that the pressure on the main IT structure is relieved. It is not only capable of combating failovers but also maximizes application performance by reducing server load. Through cloud servers small and medium businesses can easily continue to maintain normal service without affecting visitors and avoid potential dangers of downtime effectively. We are a cloud computing service provider and we have enabled our clients to stay online and connected by using cloud-based load balancing which is a necessity rather than a luxury in this era of Internet of Things.